5 Things to Consider Before Starting Your Own Indie Nail Polish Line

Nails Magazine, September 2018 – Starting a beauty brand is definitely not for the faint of heart. It can be rough out there, especially considering that there are hundreds of the same or similar products already on the market, and many more individuals with a great idea just like yours who are getting ready to launch as well. And if that wasn’t enough to give you pause, according to some studies, anywhere from nearly 50%-90% of all consumer products fail worldwide.

Despite so many reasons not to journey down this path, now may actually be the perfect time to launch a new beauty brand. Customers are tired of the generic, one-size-fits-all concept. They are looking for new brands that better reflect who they are as individuals — not only from an aesthetic perspective, but also in ways that are reflective of their lifestyles, opinions, and values.

That said, there are many things to consider carefully before developing and launching a new indie nail polish line. Preparation is the key! These are five points to keep in mind… Click to read full article.