The biggest challenge that many indie beauty brands have is that they don't know what they don't know and/or haven't figured out how to optimize, streamline and juggle all of the moving parts of managing a cosmetics business while trying to grow in a very competitive market.

We have developed a process that takes brands through every critical step necessary for viability in this very competitive beauty marketplace.

The Beauty Brand Elevation Framework is a straight-forward system to help eliminate these frustrations, get business moving in the right direction and make a greater impact in the lives of your customers, your team, and yourself.

Foundation

Your company’s foundational elements are its guiding light. They are the core tenets you and your employees turn to each day in order to make sure you are on the right track.

Discover, define, and articulate key strategic questions to focus your beauty brand - and make sure that you’re presenting the right message with the right products to the right people in the right way at the right time. You'll soon find (if you haven't noticed already) that you'll get asked the same questions over and over and over again. about your beauty brand and about yourself. That's because these questions are critically important. So let's sharpen your story so that you’re prepared to provide compelling and well-articulated answers for all the whys, hows, whos, whats, wheres and whens that will make or break your beauty brand. It all starts here.

Tangible Results:

• BRAND PURPOSE & DIFFERENTIATION

• IDEAL CUSTOMER PROFILE(S)

• PRODUCT GAP ANALYSIS & MARKET OPPORTUNITIES

• S.W.O.T. ANALYSIS

• CRITICAL MILESTONE TIMELINE

Make your product dreams come true without losing your mind. We collaborate with you to identify the best assortment and help you develop a product that will surely make your customers swoon with excitement.

We'll walk with you down the product development road and guide you through the forest of manufacturers and ingredients and regulations... oh my! You'd think it would be easy and straightforward, but it rarely is. Many beauty brands get lost, make mistakes or become completely frustrated with the process.

Also, it's critical to have the right pricing strategy and keep your costs in check so you can make sure you're making a profit.

Tangible Results:

• PRODUCT DEVELOPMENT BRIEFS

• CONTRACT MANUFACTURER EVALUATION

• COST OF GOODS ANALYSIS

• PRICING STRATEGY

• PRODUCT NAMES, DESCRIPTIONS & CREATIVE CLAIMSMITHING™

• PACKAGING REVIEW & ELEVATION

• REGULATORY COMPLIANCE

Ready, set, go-to-market! Get ready to deliver your brand’s unique message, generate raving fans & grow sales. We help you to develop a marketing playbook to drive your beauty brand's growth and get you noticed, remembered, sold, loved and shared.

Let’s propel your beauty brand with a strategic marketing playbook — a step-by-step program designed to deliver your cosmetic brand’s unique message, generate raving fans, and grow product sales to new heights.

Tangible Results:

• MARKETING CALENDAR & BUDGET

• WEBSITE & SOCIAL MEDIA REVIEW

• TRADE SHOW & EVENTS

• RETAIL STRATEGY

• PR ESSENTIALS

Fitness

The fitness of your business will ultimately determine the success of your business because if you aren’t growing, you’re dying. Growth and adaptation to change are vital.

By clarifying and honing your business's core processes, you can run it instead of having it run you. One of the keys to developing a lean (highly effective and efficient) management process in your company is by making regular assessments of its infrastructure. Think of it like getting a regular check up of your company’s mental well-being.

Tangible Results:

• DISTRIBUTION & LOGISTICS

• INVENTORY CONTROL

• SYSTEMS & SOPS

• QUALITY ASSURANCE

• QUALITY CONTROL

• REPORTS & KPIS

Making your business more profitable involves looking at ways to increase sales revenue as well as decreasing your costs and benchmarking your business to see where you can save money.

Tangible Results

• ANNUAL SALES GOALS

• COGS ANALYSIS

• MARGIN HEALTH

• PROFIT & LOSS REVIEW

• SALES PROJECTIONS

Scaling your business is important, but it’s also crucial to consider whether the venture can actually survive. A scalable company must always account both supply chain (external) & operational (internal) health - if it hopes succeed.

Tangible Results:

• SUPPLY CHAIN EVALUATION

• SOURCING OPTIMIZATIONS

• INVENTORY FORECASTING

• CAPACITY ASSESSMENT

• OPERATIONAL CONTINGENCY PLANS

Future

Ensure that your company contributes to a brighter future and becomes known for a legacy that is ethical, sustainable and reliable.

We help you identify the roles that are missing and need realigning, as well as guide you in hiring the people and getting out of their way.

Tangible Results:

• STRONGER LEADERSHIP

• ALIGNED MANAGEMENT

• INCREASED EMPOWERMENT

• IMPROVED AUTONOMY

• MORE POSITIVE CULTURE

A great product is made up not only of its ingredients, but also how it impacts the environment. Ensure that your products are ethically sourced with sustainable ingredients, made with eco-friendly packaging and that its production follows fair trade guidelines.

Tangible Results:

• RAW MATERIAL CULTIVATION & PRODUCTION REVIEW

• PACKAGING COMPONENT EVALUATION

• COMPANY PRACTICES IMPROVEMENTS

To be truly authentic, an organization must align all its behaviors and activities to its purposes and core values. Make sure that your promises and values are actually engrained in every aspect of your business. Then you can take is a step further and find ways to touch the world without asking for anything in return. Give and you shall receive.

Tangible Results:

• CUSTOMER EXPERIENCE EVALUATION

• STRATEGIC REALIGNMENT

• PHILANTHROPY

• DOMESTIC & GLOBAL EXPANSION OPPORTUNITIES