How Can Luxury Beauty Be Relevant To Today’s Consumers?
Beauty Independent, November 2021 – Masstige beauty is all about making high-quality, beautiful products accessible to a larger customer base. As a category, it has grown tremendously and definitely threatens the luxury/prestige market, which means that they have to step it up.
What The Beauty Industry Will Look Like After The Pandemic Subsides
Beauty Independent, March 2021 – Since the work from home in comfort trend will likely continue, which has accelerated the adjacent trend that “best face forward” no longer means full makeup, I think that color cosmetics will continue to decline overall, but we may see some movement with non-transferable lipsticks and eye makeup.
5 Things to Consider Before Starting Your Own Indie Nail Polish Line
Nails Magazine, September 2018 – Starting a beauty brand is definitely not for the faint of heart. It can be rough out there, especially considering that there are hundreds of the same or similar products already on the market, and many more individuals with a great idea just like yours who are getting ready to launch as well. And if that wasn’t enough to give you pause, according to some studies, anywhere from nearly 50%-90% of all consumer products fail worldwide.