a la carte services
Are you a beauty brand that just can't seem to hit the target with your marketing? Do you feel like your ideal customer is a mythical creature, like a unicorn or a mermaid?
We help you to define and identify your beauty brand's ideal target customer. So don't let your marketing efforts miss the mark anymore. Let us help you find your beauty brand's perfect match.
This service is customized to your unique situation. We meet you where you are.
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How it works:
(1) 90-min virtual strategy session
email support, as needed, for 1 month
Let's review & optimize your existing product portfolio, then identify the gaps and convert them into opportunities that will help your business grow. We do this using our understanding of the industry, market research, and trends studies to see what customers are searching for and need.
This service is customized to your unique situation. We meet you where you are.
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How it works:
(1) 90-min virtual strategy session
email support, as needed, for 1 month
We help you to ensure that your beauty product is priced, not just for profitability at each distribution channel but also built on a framework that leverages your brand promise, product features, customer demographics, and market positioning.
This service is customized to your unique situation. We meet you where you are.
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How it works:
(1) 90-min virtual strategy session
email support, as needed, for 1 month
Get organized, accountable and aware of your future marketing initiatives, campaigns and activities from product launches, to events, promotional campaigns and everything in between. Let's develop a 12-month calendar designed to deliver your beauty brand’s unique message, generate raving fans, and drive product sales to new heights.
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How it works:
(2) 90-min virtual strategy sessions
email support for 1 month, as needed
We help indie beauty brands create a solid foundation so they can slay the game and unleash their ultimate potential. We're here to guide you through the process and make sure your brand stands out from the crowd.
This will be a mind-clearing, eye-opening experience, that will help you to discover, define, and articulate key strategic questions to focus your beauty brand.
Best for beauty brands that are just starting or haven’t quite reached $10K in monthly revenue.
This service includes:
Foundational Development: We work closely with you to define your beauty brand's purpose, mission, and vision.
Brand Messaging: We help you craft a compelling brand story that connects with your audience on an emotional level.
Differentiation Strategies: We work with you to identify the unique selling points and differentiators for your brand.
*(This cost gets credited to any 1:1 strategic advisory 3-month partnership moving forward).
This a 1:1 laser-focused 60-min virtual strategy session where we tackle your most urgent challenge. Pick my brain on any question you would like to discuss related to beauty brand strategy, product development or other business-related project. Great for getting unstuck and saving hours or days moving in the wrong direction. Perfect for bite-sized brainstorms, removing obstacles, or picking my brain about a specific business/marketing topic. You'll walk away with a clearer path and a plan of action.